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Every brand is a story. A story reveals a brand’s identity. People are brands and therefore are stories within themselves.
Using some key elements of storytelling, one can shape their brand from the ground.
People Are Brands aims to help people tether their stories to a brand identity through dynamic storytelling.
People Are Brands is a StoryCourse for everyone looking to expand on their own identity. Whether launching a new business, looking to climb the corporate ladder, exploring your passions for the non-profit sector, or just aiming to become the best version of yourself, this course will help you utilize your unique story and mesh it with the stories around you.
This course is for people who love stories and believe in the power of dynamic storytelling.
Discover the backstory of your brand in this first lesson. You will be able to define a prologue, reflect on where your brand comes from, and see the importance of prologue in film, historical figures, and current brands.
Video 7 Min + 13 Min read + 10 Min Worksheet to complete
An inciting incident is something that happens to a character that begins a transformation.
For Marty McFly in “Back to the Future”, a major inciting incident occurs when he meets his father in the past. Marty realizes that he has received the same insecurities as his dad, his fear of rejection.
This lesson will help you uncover the major inciting incidents of your life and use them to craft your brand’s narrative.
Video 3 Min + 10 Min read + 20 min Worksheet to complete
Every brand begins with a WANT, but develops a deeper NEED.
This lesson will focus on how to figure out the WANTS of your brand, but avoiding money, fame, and success.
After listing your WANTS, you will find out how they are responding to something deeper, an innate NEED.
2 Videos 9 Min + 10 Min read + 10 Min Worksheet to complete
A plot is a character’s reaction to crisis. Your brand will be tested through crisis when you discover the problem you aim to solve.
This lesson will discuss different crises that brands have encountered and how they solved them according to their brand archetype.
2 Videos 10 Min + 10 Min read + 10 Min Worksheet to complete
Every great story involves a great sacrifice. Brands are no different.
This lesson will help you find your point of sacrifice, discuss why sacrifices are necessary, and explain how to do it to reveal authenticity within your brand.
Video 6 Min + 2 Min read + 10 Min Worksheet to complete
The denouement of a story comes after the big battle. It’s all about the resolution of your story. This lesson discusses two types of denouement: explicit and implicit.
Learn that your brands resolution comes when you realize it fits somewhere in the world.
Video 6 Min + 2 Min read + 10 Min Worksheet to complete
The epilogue of your brand is the way you leave a legacy. What comes next for your brand?
10 Min read + 10 Min Worksheet to complete
You are fearless! Learn how to become a Storyleader through the six basic elements of building a story.
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