The Branding Power of Charlie Chaplin

“I always like walking in the rain, so no one can see me crying. “ — Charlie Chaplin
Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on email

His brand is his story.

Charlie Chaplin is one of the most recognized actors in cinematic history. Yet, at the height of his fame, he entered a Charlie Chaplin look-alike contest.

He came in third place.

Not only is that hilarious, but it also adds to his brand power. To understand the comedy in this, you have to know a little about Chaplin’s prologue, his beginnings.

Chaplin grew up in brutal poverty in Great Britain during the Victorian Era and was parentless by the time he was 14. After working for several years (because of the era’s lack of child labor laws), Chaplin eventually found work as an entertainer. In the eponymous film, the Tramp — dressed in baggy pants, a tight coat, and a bowler hat — tries to behave like a gentleman of the upper echelon of society to hide his actual status as a pauper.

Chaplin as The Tramp

Chaplin’s prologue as a poor street performer launched a brand that has become iconic to every generation. He was poor and had to smile through heartache.

Chaplin’s character is relatable. So relatable that two other people beat him out of his image!

The fact that he could lose a look-alike contest is genius and comic gold. At the same time, it reaffirms that Chaplin’s prologue played a crucial role in developing his brand identity.

Grammy-winning recording artist Adele also entered a similar look-alike contest but gave herself away when singing.

So, whether you are an entrepreneur with a solid business idea or a mid-level manager looking to climb the corporate ladder, start with building your brand identity. The first step is to look into your prologue. What story is yearning to come out?

“ One day, all of us will be forgotten but sure to do something that you would be remembered longer than others.” — Charlie Chaplin

Want to further your brand story? Take our People Are Brands StoryCourse!

0 0 votes
Article Rating

Share Online

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Join the Mailing List

Newest Courses

People are Brands Story Course

You are a story! Learn how to transform your brand through storytelling. 

Start Learning
Recent Posts
More Stories


Click a tag, find a story.
12 Angry Men Abigail Adams adaptations allegory Ambition Andrew jackson Arrival Art AT&T authenticity Baby Boomers balance Baseball Batman Batwoman bear Beauty belief Bill Of Rights black lives black lives matter Brand Identity Branding branding. musicals Branding Power Brave breaking bad Bryan Williams Business Career Change Carmine Gallo Charlie Chaplin chef Christianity Cinema classics Coffee Cognitive leadership Colbert Comedy communication Coronavirus corporate corporate culture Covid 19 CrossFit Culture Daniel Goleman Dark Knight Darth Vader Dave Chapelle Deep Fake Development Differentiation Disney Dorothy Dreams eagerness Economics Education emotional intelligence emotions Empathy Employees Empowerment entrepreneur Entrepreneurship Era of Good Feelings Experience Explore Extreme Ownership Fashion Film Fitness Food forrest gump Games Gen-X Gen-Z Golf greek Griot Habits Hamilton Happiness harry potter HBO History Hospitality Human Resources Humility incredibles Influence Intuition James Polk Jeff Weiner Jesus John C. Maxwell John Hagerty John Leguizamo john quincy adams John Stewart jon Favreau Joy Juneteenth Knight language Law Law10 leader Leaders Leadership Leadership Development Leadership Laws leading Learning Legacy letters Life Life Lessons Lin Manuel Miranda Lion Lord Voldemort MADD management Marathon Marketing mark twain meetings Mental barriers Me too Millennials Mission Models Momentum movies Music mythology Netflix Online Course Organizational Health Passion People Are Brands Personal Development Personal Growth Photography Physics pixar Politics Polymathism Positive President Presidents Prioritization Production Productivity Psychology Purpose pygmalion Ratatouille Reading recruitment Respect resume Retail Roger Bannister Running Sacrifice Sara Bareilles Scarecrow Schools Science of Happiness Self Self Improvement Servant Leadership shelf Social Media Sofia Vergara Spiderman Sports stage Startup Storytelling Storytelling For Business Storytethers strong women Success Succession Suffering Supermodels Team Teamwork Tech Technology time Tin Man TOMS Tornado Toy Story Training Trust TV Values Visualization Walter White Wizard of Oz Women in power Work work ethic Writing Zachary Taylor

Add to this Story

Comment Below

Notify of
Inline Feedbacks
View all comments
Would love your thoughts, please comment.x